The story about
buddy
Growing up, making friends never came easy to me. Thankfully, I had the sweetest and most loyal best friend a guy could ask for. My dog Buddy.
Buddy would run blocks and miles away from home making me worried sick. I couldn't afford an expensive GPS so I assumed nothing could fix my worries.
In 2020, after many months of operating Chippit, I found our technology would work great for Buddy. Since then, the Chippit Team has created and sold hundreds of pet tags to aid in returning pets home.
Today, the Chippit team and I use the many years spent with Buddy to empathize with all of our Chippit users and their furry best friends.
-Colten Pfeffer
making Chippit
Beginnings
Cody created a name, logo, and business idea to pitch to anybody that would listen.
A partnership
Colten joined Chippit and we began selling PopSocket Chippits to college students
The Right Direction
We put a Chippit Tag on Colten's cat Benny and made a Tiktok. The video went viral and we knew we had to change directions.
The Pet Life
We began creating pet specific content to share via Tiktok and Instagram later that summer.
Pet Tags First Launch
Chippit sold all inventory on Stainless Steel pet tags in just two weeks after launch.